Culture

The people, trends and ideas shaping how a generation moves through the world.

A candid rooftop portrait against a city skyline, hair in motion

Health Is Fashion: Inside the New Wellness Uniform

Leggings you can wear to brunch. A gym bag designed like a handbag. The wellness uniform stopped being workout clothes with a lifestyle marketing budget — it became the actual lifestyle.

Maya ItoAugust 12, 20267 min read

Runners in silhouette against a dusk sky

Culture

Why Movement Became the New Luxury

Maya ItoAugust 1, 20267 min read

A rack of clothing in a boutique, warm tones

Culture

The Rise of the Pilates Uniform

Maya ItoJuly 24, 20265 min read

A runner's legs shown in motion blur on a road

Culture

How Run Clubs Became the New Social Clubs

Maya ItoJune 19, 20266 min read

A group gathered around a table in a shared workspace

Culture

Meet the Instructor Turning Studio Classes Into a Following

Maya ItoMay 30, 20266 min read

Culture

The Rise of the Wellness Club

Maya ItoApril 3, 20266 min read

Culture

Why the Fashion Returns Problem Still Isn't Solved

Maya ItoMarch 18, 20266 min read

Culture

Why Grip Socks Became Fashion

Maya ItoFebruary 27, 20265 min read

Interior of a minimal clothing boutique with garment racks

Culture

Meet the Designers Rethinking Activewear

Maya ItoJanuary 18, 20266 min read