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Culture

Why Movement Became the New Luxury

Wellness is no longer just about exercise. A new generation is redefining how we move, recover and live.

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Wear

How Should a Sports Bra Fit?

Sports bra fit is arguably the single most consequential fit decision in activewear, and the one shoppers get wrong most often. Here's what actually correct looks and feels like.

Theo Marsh

Theo MarshAugust 13, 20266 min read

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The Wellness Issue

The New Rules of Recovery

Rest used to mean doing nothing. Now it's a category with its own equipment, its own science, and its own status symbols.

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Move

Pilates, mobility & everyday movement

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  1. 01Inside the HYROX Boom
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Wear

Fit, fabric & the future of activewear

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Where to go

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Longevity

Strength May Be the Most Important Longevity Habit

Cardiovascular fitness gets most of the longevity attention. Grip strength and muscle mass may deserve just as much.

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Wellness

Does Cold Plunging Actually Work?

It's the most photographed wellness ritual of the decade. The research is more careful than the marketing suggests.

Culture

The people & ideas shaping how we move

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