Wear

Activewear as design object — fit, fabric and the brands rethinking performance clothing.

How Should a Sports Bra Fit?

Sports bra fit is arguably the single most consequential fit decision in activewear, and the one shoppers get wrong most often. Here's what actually correct looks and feels like.

Theo MarshAugust 13, 20266 min read

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The Case for Buying Fewer, Better Pieces

Theo MarshAugust 9, 20265 min read

Interior of a minimal clothing boutique with garment racks

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Why Activewear Sizing Is Still Broken

Theo MarshJuly 15, 20267 min read

A runner's legs shown in motion blur on a road

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The Science and Design Behind Compression Clothing

Theo MarshJuly 11, 20266 min read

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How Made-to-Measure Activewear Quietly Became Normal

Theo MarshJune 30, 20266 min read

A rack of clothing in a boutique, warm tones

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The Anatomy of the Perfect Legging

Theo MarshJune 2, 20267 min read

A plain white t-shirt shown against a minimal background

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Inside the Quiet Rise of 3D Body Scanning

Theo MarshMay 27, 20266 min read

A person tying their running shoe on a city street

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Why Running Shoes Got Minimal Again

Theo MarshApril 28, 20265 min read

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5 Japanese Activewear Brands to Know

Theo MarshApril 21, 20266 min read

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What Actually Makes a Fabric 'Technical'

Theo MarshApril 3, 20266 min read

Rolled yoga and Pilates mats stored in a studio cubby wall

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Inside the Rise of Recycled Performance Fabric

Theo MarshMarch 2, 20266 min read

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What Does "Second Skin" Actually Mean?

Theo MarshFebruary 8, 20265 min read